Ouarzazate, the jewel of Morocco: Luxury travel trends for French tourists in 2026

Ouarzazate, known as « The Gateway to the Desert, » is a Moroccan city located in the southeast of the country, offering a unique and luxurious travel experience. In 2026, French tourists looking to explore new luxury destinations can discover the hidden treasures of this city. From traditional Berber architecture to breathtaking natural landscapes, Ouarzazate is a true paradise for lovers of nature, history, and culture.

Explore the city

French tourists can explore the city’s main attractions, such as the Taourirt Kasbah, the Cinema Museum, and the Catholic Church of Saint Bernadette. They can also stroll through the narrow, picturesque streets of the medina, where they can discover local traditions and customs. The local markets offer a wide variety of handcrafted goods, such as carpets, jewelry, and pottery, which make beautiful souvenirs.

Outdoor activities

The area around Ouarzazate offers numerous opportunities for outdoor activities, such as hiking, trekking, and quad biking. French tourists can explore the region’s magnificent natural landscapes, including the Atlas Mountains and the Drâa and Dadès valleys. They can also enjoy adventure sports, such as paragliding and kayaking, for a unique and exciting experience .

Luxury accommodations

French tourists have a wide range of luxury accommodations to choose from in Ouarzazate, from traditional riads to 5-star hotels. Riads offer an authentic experience of Moroccan life, with tastefully decorated rooms and lush interior gardens. Five-star hotels, on the other hand, offer modern amenities and high-quality services, such as spas, swimming pools, and gourmet restaurants.

Luxury travel trends for 2026

In 2026, luxury travel trends for French tourists in Ouarzazate include experiencing local culture, ecotourism, and outdoor activities. Tourists are increasingly seeking unique and authentic experiences that allow them to discover the true essence of the city and its people. Ecotourism is also booming, with tourists looking to minimize their environmental impact and support sustainable development projects.